I'm an advertising specialist who does what 99% of media buyers and agencies won’t do. My approach is heavily focused on creative testing. In today’s advertising platforms, creative testing is what gets the results. Most media buyers and ad agencies are still living in 2018 when the audience targeting and the technical side of each platform were the most important things. Today, it’s all about knowing how to do creative testing in both quantity and quality.

My approach to all aspects of media buying is heavily data-driven and results-oriented. I'm a proponent of letting the market speak and making decisions based on the data it provides rather than making assumptions.

WORK EXPERIENCE 

MuscleCarHeat – Edmonton, Alberta  -October 2022 – March 2024

E-commerce, email, and text Copywriter and Content Creator

Responsible for managing the social media content creation side of the account, took it to 20k followers in 1 year. Throughout that time, I ran the copywriting sections of the pages of the ecommerce store and did email copywriting for it.

• SEO for the e-commerce store (increased website searches and clicks by 20%)
• Copywriting for e-commerce website sales text 
• Content creation for @musclecarheat Instagram (0-20k followers in 2 years)
• Have had many videos hit over 1 million views, and each brings in thousands of followers each
• Email copywriting to bring sales to the e-commerce store (increased their sales by 35% through emails)

Outlier.ai – Remote  -July 2024 – Now

Ai prompt generation

We helped other AI companies test their software by helping them generate prompts that follow specific guidelines to make sure that they work properly and align with the company's wishes. We test by sending prompts that would potentially stump the software and using imaging to help generate prompts as well. 

EDUCATION            

MacEwan University – Edmonton, Alberta

Bachelor Of Arts – Economics and Business degree. I am studying for it and expect to complete it in 2027. 

Tyler Davenport       780-222-5962 & [email protected]

Media Buyer Apprentice School:

April 1, 2024 – November 1, 2024

I worked directly with a Senior Media Buyer who manages $2M/year in advertising spending with an average ROAS of 5x. 

• Learned his exact strategies for managing Meta Ads and YouTube Ads campaigns. 
• Learned how to use AI to streamline the ad creative testing process. Be able to test 10x more ads than most people, maximizing odds of finding winners and boosting revenue

PROFESSIONAL SKILLS

• Creative and converting Copywriting, website, emails, and content copy
• understanding of what type of content people watch
• YouTube and Instagram ads writing 
• Viral Instagram, YouTube shorts, and Tiktok video creation
• Amazing people skills, whether that’s text or actual communication