Profile Title
Vaughn Juares Smith
In California, United StatesAbout Me
Vaughn has a deep creative background in digital product development, customer acquisition, content marketing, and innovation in the ever-growing overlap of entertainment and technology, particularly in global emerging markets. Vaughn is, at heart, an inventor — the custodian of multiple patent applications for marketing, rights management, social media content technologies, algorithms for content recommendation, and syndication of media content. Vaughn sees problems and solves them by seeing things in ways others often do not. Vaughn's recent endeavors include the turnaround, marketing, and globalization of VOD platforms including the launch of Stuff Pix in New Zealand and MuviNow in Australia, The Philippines, and Indonesia. Vaughn has led an international team through hands-on development of the MuviNow product, among others. Vaughn was the founder and managing partner of ad tech media companies and developer of early monetization and marketing models for social media and filmed entertainment. In 1999, he co-founded SER International Corp., a Spanish-language media agency whose clients included Sony Music (Discos), Univision Music Group, EMI Latin, Fonovisa Records, and others. While leading SER, Vaughn was best known for his work with artist Pilar Montenegro whose number one Billboard Chart hit "Quitame Ese Hombre" which holds a Billboard honor as one of the longest-lasting number one tracks. Vaughn also was charged with the creative execution of Jennifer Peña's "Vamos Al Mundial," the official song of the FIFA World Cup written by Rudy Pérez. You can find Vaughn sailing when he's not inventing new ways to push content into the hands of movie fans.
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