High-performing and highly adaptive professional with 18 years of professional experience in Marketing and Operations Management. Recent MBA graduate with extensive experience mastering transferable skills including Event Management, Social Media Marketing, Content Creation, Production Design, and Hospitality Services.

COMPETENCIES & SKILLS

• Social Media Strategy
• Digital Marketing
• Content Creation
•  Copywriting
•  Video & Photo Editing
• Project Management
• Event Management
•  Production Design
•  Theater Direction
•  Leadership Skills
• Time Management
•  Creativity
•  Digital Literacy
•  Collaboration
• Canva
• Mailchimp  
• Microsoft Office Suite
• Adobe Creative Suite
• Google Analytics
•  Hootsuite

EDUCATION & CERTIFICATION

Master of Business Administration (MBA) | University Canada West | (2023 – 2024)

Digital Advertising Certified | Hubspot Academy | (2024)

Certificate, Certified Digital Marketing Associate | Digital Marketing Institute |( 2023)

BA English Literature | Ateneo de Manila University

PROFESSIONAL EXPERIENCE

OAK + FORT

Vancouver, B.C.

Sales Lead |(Jan 2023 – Present)

• Achieved consistent 10% surpassing of daily sales targets through strategic Team Selling and Customer Engagement, showcasing strong communication skills.
• Consistently sustained a minimum SPH of CAD 400, garnering praise as one of the top sales persons in British Columbia.
•  Managed end-to-end floor operations, ensuring a safe and comfortable shopping environment, demonstrating effective management and entrepreneurial skills.

STAFF GRABS

Vancouver, B.C.

Social Media Manager (Fixed Term) | (Feb 2024 – July 2024)

• Achieved an average of 35% increase in engagement across Facebook, Instagram and LinkedIn through a specialized social media campaign and compelling photo & video content creation.
• Achieved a 22% increase in site visits by enhancing SEO through strategized monthly blog posts for the company website and backlink partnerships.
• Created concepts and layouts for various marketing collaterals and implemented lead generation strategies which drew a 25% increase in inquiries.
• Regularly monitored and analyzed social media KPIs, adjusted strategies accordingly, and provided regular reports on marketing campaign progress.

MESAVERDE CORP.

Manila, Philippines

Marketing Manager | (June 2019 – Dec 2022)

• Achieved a 42% revenue increase in 4 months post-pandemic for Claire dela Fuente Grill through a revamped marketing plan that communicated the company's vision and mission.
• Orchestrated a social media campaign catering to the needs of the new normal, focusing on Facebook and Instagram to capture target audience.
• Executed and managed PPC campaigns across Facebook and Google Ads, resulting in a 32% increase in revenue through strategic keyword research, compelling ad copy, optimized landing pages, and continuous campaign performance analysis and adjustment.
• Effectively managed marketing budgets, analyzed ROI of campaigns, and led and mentored a team of marketing professionals to drive strategic growth and optimal performance.
• Identified key market trends and opportunities through comprehensive research, informing strategic marketing initiatives and driving business growth.

Marketing Coordinator | (June 2015 – June 2019)

• Established brand marketing for Claire dela Fuente Grill and executing multi-channel marketing campaigns, digital advertising, events, and promotions that increased online and offline presence by 80%.
• Successfully implemented marketing campaigns across multiple channels, resulting in enhanced brand visibility and significant market engagement.
• Effectively managed marketing calendars, social media accounts, and content creation, while organizing successful marketing events that enhanced brand presence and engagement.

ELECTRIC STUDIO INDOOR CYCLING

Manila, Philippines

Operations & Outdoor Events Lead | (Nov 2021 – Dec 2022)

• Planned and oversaw 4 sold-out outdoor cycling events in 9 months and collaborated with the marketing team to develop impactful strategies for increased visibility, increasing customer demand post-pandemic 20%
• Optimized studio experience by managing 6-8 daily in-person and online cycling classes, successfully revitalized the technical and front desk operations for 4 branches post-pandemic within 9 months, and strategically oversaw the online platform for virtual classes with cutting-edge technologies. 
• Led cycling studio setup and maintenance by ensuring equipment readiness, cleanliness, and prompt issue resolution while expertly training and managing support staff improved customer retention and satisfaction by 15%.
• Implemented innovative strategies for fostering positive member relationships in both in-person and online settings by coordinating logistics for efficient check-in procedures, equipment setup, and participant coordination.

RISE NATION PHILIPPINES

Manila, Philippines

Marketing Consultant | (Nov 2019 – Jan 2020)\

• Rehabilitated digital marketing strategy through redesign and analytics while establishing a weekly newsletter, increasing reach and engagement by 20% within 2 months.
• Formulated and executed an innovative marketing campaign by managing the company's online presence, including website content, Instagram, Facebook, as well as developing in-studio events and promotions.
• Monitor and analyze campaign performance, metrics, and analytics, providing regular reports and insights to inform decisionmaking and optimization.

THE NOODLE STUDIO

Manila, Philippines

Social Media Manager| April 2017 – Feb 2019 

• Executed impactful marketing strategies and promotional campaigns which ensured a strong online and offline presence, and planned a press conference resulting in 12 feature articles to significantly boost brand visibility and social media interaction.
•  Developed and managed content across all social media platforms, creating and executing campaigns that significantly increased brand awareness and engagement.
•  Analyzed social media metrics, adjusted strategies accordingly, and managed successful social media advertising campaigns to optimize performance and achieve marketing goals. 
• Stayed up-to-date with the latest social media trends and best practices, collaborating with other departments to ensure consistent messaging and effectively monitoring and responding to social media interactions to enhance user engagement and brand reputation.