As an SEO Executive, I specialize in optimizing websites to enhance search engine visibility and drive organic traffic. I manage strategies to improve search engine rankings, analyze website performance, and implement best practices for on-page and off-page SEO. Skilled in keyword research, backlink building, and data analysis, I work to increase brand awareness and achieve measurable results for business growth. My expertise ensures effective SEO strategies that align with current trends and search engine algorithms, contributing to improved online visibility and conversion rates.

EXPERIENCE

Lead Marketing

• At Lead Marketing, I developed and implemented targeted SEO strategies to boost organic rankings, increase traffic, and enhance user engagement. My responsibilities included conducting comprehensive site audits to address technical issues like site speed, mobile responsiveness, and schema markup, ensuring optimal search engine visibility. Working closely with content and digital marketing teams, I optimized high-value keywords and on-page elements, achieving an 80% rise in organic traffic and higher keyword rankings.
• I utilized tools like Google Analytics, SEMrush, and Ahrefs to generate insights, track performance, and provide actionable reports for stakeholders. Additionally, I managed link-building initiatives, developed internal linking strategies, and continually adapted SEO practices based on emerging trends. In my prior role as a Digital Marketing Analyst, I optimized website structure and content, collaborated with the development team for SEO compliance, and conducted competitor analysis, increasing search visibility across industries from e-commerce to professional services.

SEO Executive
6th Road Rawalpindi
All Tech 360

SEO Intern

• As an SEO Intern at Sol Freaks, I gained hands-on experience in optimizing website visibility through keyword research, on-page SEO, and content optimization. I collaborated with teams to enhance blog content, product deions, and web assets, ensuring alignment with SEO best practices.
• Additionally, I supported technical audits using tools like SEMrush and Google Search Console to identify and resolve site issues, such as broken links and crawl errors.

SEO Executive
April 2022 - Present
November 2021 - April 2022

EXPERTISE

• Keyword Research & Strategy
• On-Page Optimization
• Technical SEO
• Content Strategy & Optimization
• Link Building & Outreach
• Data Analytics & Reporting
• Local SEO
• Competitor Analysis
• SEO Tools Proficiency

EDUCATION

Allama Iqbal Open University
Bachelor in Mass Communication
Islamabad, Pakistan
2020-2022

LANGUAGE

• Urdu
• English