PROFILE
 

I am Jacinth S. Villanueva, a Digital Marketing Manager and a Media and Corporate Communications Specialist.

As a Digital Marketing Manager, I manage all the social media platforms of the company. I am equipped with knowledge, skills, and years of experience in the field of communications and digital marketing. I create different content and implement digital marketing strategies for both local and international clients to increase community engagement.

With my skills in digital marketing, social media management, public relations, brand development, and corporate and marketing communications, I am responsible for meeting clients and identify the highs and lows of each marketing strategy by assessing multiple key performance indicators.
 

EDUCATION

• University of San Carlos - 2022
  Bachelor of Arts in Communication Major in Media Communications
  Magna Cum Laude
   
• University of the Philippines- Cebu - 2019
  Bachelor of Science in Computer Science Minor in Software Engineering
  Agusan National High School - 2018
  Science, Technology, Engineering, and Mathematics
   
• Timber City Academy- Chinese School - 2012
  Kindergarten – Elementary

WORK EXPERIENCE

• ONEAIR AI
  Digital Marketing and Social Media Manager
  NOVEMBER 2023 - PRESENT
  Proficiently navigated the digital realm, curated tailored content, and optimized reach through platform algorithms. Utilized keen trend analysis to craft compelling narratives, visuals, and strategies, driving community engagement and brand loyalty. Employed creativity, data-driven insights, and strategic planning to adapt and innovate, maximizing impact across diverse digital channels.

Accomplishments:

1. Implemented social media campaigns resulting in a significant increase in OneAir's brand visibility across various platforms
2. Boosted OneAir’s social media engagement metrics by 80% through targeted content strategies and audience engagement tactics
3. Cultivated a thriving online community around OneAir’s services by fostering meaningful interactions, discussions, and user-generated content
4. Established strategic partnerships with influencers, industry leaders, or complementary brands to expand OneAir’s reach and credibility within the target market
5. Effectively managed and resolved any negative feedback or crises on social media, maintaining OneAir’s positive brand reputation and trustworthiness
6. Developed automated reporting in Google Spreadsheets on social media Key Performance Indicators (KPIs) for executive leadership

• SNUGGLE BEAST STUDIO, INC.
  Digital Marketing Manager
  OCTOBER 2022 - NOVEMBER 2023
  Managed all of the company's social media platforms and other digital services, including graphic design fundamentals and content creation. Met the needs of both local and international clients as the company's Public Relations officer. Responsible for a significant portion of the company's online presence, with an emphasis on social media and website development.

Accomplishments:

1. Increased website traffic by 50% by creating and implementing an SEO strategy
2. Created a successful paid Facebook advertising campaign that resulted in 10,000 website visits
3. Developed an Instagram strategy and worked with influencers to promote products
4. Successfully executed various content calendars for both local and international clients
5. Increased social media leads generation
6. Worked closely with the Content Marketing Manager and Art Director to represent the voice of the customer to generate new blog and graphics post ideas and amplify those posts on social media
7. Developed automated reporting in Google Spreadsheets on social media Key Performance Indicators (KPIs) for executive leadership
8. Communicated with target audience on social platforms to help grow the total followings

• QR TIGER PTE. LTD.
  Community Manager
  JUNE 2022 - OCTOBER 2022
  Served as the company's public face. Responsible for managing and handling both directions of communication. Engaged in numerous activities, including communications, public relations, social media, events, and content creation.

Accomplishments:

1. Increased e-commerce sales by 20% in 3 months by redesigning all landing pages
2. Developed a cross-channel social media platform to engage different customer segments on Facebook, Instagram, Twitter, Quora, Reddit, and Medium resulting to increase in sales and profit
3. Moderated user content to ensure all engagement with the brand was appropriate and amplified mission and vision
4. Created social content, particularly for Quora, Reddit, and Medium
5. Completed competitive research and benchmarking to further understand target audience and goals

• DYRF - RADIO STATION
  Managing Director/Anchor
  AUGUST 2021 - JUNE 2022
  Supervised the work of multiple departments on the radio station set and ensured that each department executes its assigned task according to the production schedule.

Accomplishments:

1. Developed a collaborative workplace through numerous team-building initiatives
2. Successfully partnered with various non-profit organizations for radio guesting
3. Managed the flow of the radio program

• RAMON ABOITIZ FOUNDATION INC.
  Corporate and Marketing Communications Officer
  MAY 2021 - AUGUST 2021
  Coordinated and supported various business activities. Worked closely with PR, IR, and marketing agencies to update various digital marketing platforms (e.g., website, Facebook, LinkedIn, YouTube, and Twitter) and marketing collateral (e.g. company presentations, press releases, newsletters, EDM).

Accomplishments:

1. Entrusted to work and uphold protocol within the executive office of a large corporation
2. Updated social media platform and website content
3. Constantly interacted with a variety of customers, fostering excellent communication and customer service skills
4. Recognized for independence and effectiveness in solving complex problems

• IPADAYAG DIGITAL
  Branded Content Writer and Strategist
  AUGUST 2020 - JANUARY 2021
  Developed content marketing strategies aimed at increasing traffic, engagement, lead generation, sales, customer retention, and brand awareness. Developed a brand voice to ensure that all content assets are consistent. Collaborated with internal and external collaborators as well as creative resources to produce brand-consistent content assets.

Accomplishments:

1. Increased online participation, clientele expansion, and improved the writing workflow of the organization

KEY COMPETENCIES

• Digital Marketing
• Public Relations
• Social Media Management
• Google Analytics
• B2B Marketing
• B2C Marketing
• Marketing Strategy
• Communication Planning
• Brand Development
• Strategic Planning
• Community Management
• Social Media Marketing
• Awareness of Communication Styles

• Content Creation

• Customer Relationship Management

• Search Engine Marketing (SEM)

• Sales and Marketing

• SEO Copywriting

• Project Management

• Digital Media

• Digital Strategy

• Social Media Optimization (SMO)

• Social Media Outreach

• Events Organization

• Search Engine Optimization (SEO)

ORGANIZATIONS

• Carolinian Communication Society
• Sociates Lingua Artes-SOLARES
• Broadcaster’s Club

LANGUAGES

• English
• Filipino

RESEARCHES, PUBLICATIONS, AND BOOKS WRITTEN

• 17th Samahang Pisika ng Visayas at Mindanao 2015
  Cavite State University
  Indang Campus, Bancod, Indang, 4122 Cavite, Philippines
  Title: Microfiltration, Water Softener and Deminaralization of Chitorsan-Based Ion Exchange Resin Utilizing Mud Crab (Syclla Spectra) Exoskeleton
   
• 7th National Communications Research Conference
  University of the Philippines Diliman 2021
  Diliman, Quezon City 1101, Philippines
  Title: Canvas: Challenges among Tertiary Students

SEMINARS/TRAININGS/ACCOMPLISHMENTS

• GMA Regional TV Kapuso Campus Tour- The Regional Masterclass Series
  University of San Carlos
  Talamban, Cebu City, Philippines
  February 1, 2019
   
• Converging Migration Lessons from the European Experience
  University of San Carlos
  Talamban, Cebu City, Philippines
  April 2, 2019
   
• ABS-CBN’s Campus Got Talent
  ABS-CBN Broadcasting Complex National Highway,
  Jagobiao Mandaue City, Cebu
  August 21, 2019
   
• 27th Cebu Press Freedom Week
  Marcelo B. Fernan Cebu Press Center
  DepEd Cmpd Sudlon Lahug Cebu City, Cebu City, 6000 Cebu, Philippines
  September 19, 2019
   
• Philippine Press Freedom Week
  Cebu Normal University
  Osmeña Boulevard, Cebu City Philippines 6000
  November 8, 2019
   
• Media Laws and Ethics Advice Giving Competition
  University of San Carlos
  Talamban, Cebu City, Philippines
  December 5, 2019
   
• Communication Planning Marketing Materials for Café Racer
  University of San Carlos
  Talamban, Cebu City, Philippines
  October 24, 2020
   
• Social Media Campaign for the Department of Communications, Linguistics, and Literature
  University of San Carlos
  Talamban, Cebu City, Philippines
  December 15, 2020
   
• 7th National Communication Research Conference-NCRC
  University of the Philippines, College of Mass Communication
  Diliman, Quezon City 1101, Philippines
  November 12-13, 2021
   
• PR CON 2021 Decoding Content: The Journey to PR for Good
  University of San Carlos
  Talamban, Cebu City, Philippines
  November 19, 2021
   
• Social Media: Revolutionizing Tool
  University of San Carlos
  Talamban, Cebu City, Philippines
  December 4, 2021
   
• Strategic Marketing Plan for Community Engagement in QR Tiger | Menu Tiger
  QR Tiger PTE. LTD.
  Singapore
  July 18, 2022
   
• Digital Marketing Proposal for Ngohiong Express
  Snuggle Beast Studio Inc., Cebu City, Philippines
  October 10, 2022
   
• Online Community Groups Snuggle Beast Studio
  Snuggle Beast Studio Inc., Cebu City, Philippines
  January 16, 2023
   
• Launching of Events for Various Local Clients with Snuggle Beast Studio
  Snuggle Beast Studio Inc., Cebu City, Philippines
  May 22, 2023
   
• Developed New Social Media Marketing Strategies for Offline Events
  OneAir AI, India
  January 2024
   
• Launching of OneAir App and Website in India
  OneAir AI, India
  March 2024