Skilled in performing research on current benchmark trends and audience preferences, designing and implementing social media strategy to align with business goals, generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news) with excellent copywriting skills.


 

WORK EXPERIENCE

FIREPROOF FORENSICS & DNA TESTING – GEORGIA, ATLANTA, U.S.
Digital Marketing Specialist (Remote)
November 2024 – Present
This position gave me the opportunity to produce engaging content and enhance our brand awareness, drive web traffic, and acquire leads/customers. Primarily, I am responsible for developing, executing, and managing marketing campaigns across various digital channels, including email, social media, search engines, and display advertising.

• Researching new online media opportunities and conducting keyword research

• Conceptualizing, planning, and executing digital marketing campaigns across various channels, such as social media, email, search engines, and websites

• Designing and producing high-quality graphics for social media platforms

• Writing and uploading copy and images for the organization's website and social media platforms; creating content for newsletters, blogs and/or forums

• Tracking the performance of our website, landing pages, social media, and email marketing and making recommendations for improvement

LICA LAND – SAN PEDRO, LAGUNA / PH
Project/Marketing Coordinator
July 2024 – March 2025
In this role, I assisted in spearheading a team in digital marketing as well as events and other marketing collaterals. The ad campaigns and community efforts we conducted improved the company’s reputation, bringing in hundreds of inquiries.

• Developed, implemented, and tracked marketing programs such as email, social media, or digital campaigns, and events

• Managed content planning, SEO development and tracking analytics to ensure all content is up to date and relevant

• Updated knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles

• Spearheaded a marketing team of three in planning and executing digital marketing efforts

• Facilitated events including open house, brokers accreditation and preparing sales kit for brokers and agents e.g. PKS

• Created, delivered marketing materials and advertising campaigns including tarpaulin, dropdown and roll up banners

GUARDIAN MARKETING – GREENWICH, CONNECTICUT, U.S.
Social Media Manager (Remote)
April 2023 – October 2023
In this role, I was able to handle multiple clients simultaneously. I also managed to boost client social media accounts by an average of 56% through developing contents which encouraged audience engagement and interests. This included editing reels, creating interactive posts, and doing extensive research on their audience.

• Developed and implemented the creation of marketing collaterals both modern and traditional using Adobe Softwares

• Set up campaigns in Meta and Google Ads for new and existing clients and conducted weekly analytics

• Monitored and responded to social media interactions and client queries in various social media accounts (e.g. Facebook, Instagram, YouTube, Twitter, Tiktok, Pinterest, Google My Business

• Wrote short and long form copy for social media posts and utilizing AI tools like HubSpot to enhance work proficiency

• Scheduling and publishing engaging social media posts on Facebook and Instagram and and maintaining efficient postings using HubSpot and Meta Business Suite

CLEVERCATCH, INC. – ALABANG, MUNTINLUPA / PH
Social Media Manager (On site)
July 2023 – August 2023
This internship opportunity for a 360 Marketing Agency opened new doors for growth and knowledge acquisition in different fields where I was entrusted to handle reputable clients in the industry.

• Developed visually appealing graphics and layouts for various brands (MediCard, Greenwich, The Good Meat, etc.)

• Ensured meticulous attention to detail in all design elements, maintaining consistency and quality across different projects

• Leveraged experience in designing product logos with a deep understanding of what resonates with target audience

• Assisted in the production team during events including handling a community and logistics

ADDITIONAL

• LANGUAGES: Filipino [Native Language], English [C2 Advanced/Mastery by Exam English]

• TECHNICAL SKILLS: Adobe Creative Suite, Sony VEGAS Pro 17.0, Microsoft Office, Content Planning, Copywriting, Asana

• ACHIEVEMENTS: Visual Graphics and Design NC II [2016], Visual Graphics Design NC III (2024)

• INTERESTS: Reading, Writing, Singing, Illustrating, Painting, Cooking, Video Gaming, Travelling

EDUCATION

PAMANTASAN NG LUNGSOD NG MUNTINLUPA – MUNTINLUPA CITY, MANILA / PH
Bachelor of Arts in Communication
GWA: 1.30
July 29, 2024