I am a results-driven digital marketing leader with over 16 years of experience in crafting and executing high-impact marketing strategies. My expertise includes SEO/SEM, social media advertising, email marketing, and performance analytics, with a strong focus on delivering measurable results.

I have a proven ability to lead cross-functional teams, optimize customer experiences, and implement data-driven campaigns that drive business growth. Whether it’s increasing brand awareness, improving conversion rates, or maximizing ROI, I bring a strategic and creative approach to every project, ensuring that goals are met with precision and efficiency.

SUMMARY

• Analytical and results-driven professional with 16+ years of experience in digital marketing, sales, and business operations.

• Expertise in digital marketing project management, social media campaigns, email marketing, SEO, SEM, and creative content strategy.

• Proven leadership in managing cross-functional teams and delivering profitable marketing strategies on time and within budget.

• Strong stakeholder engagement, business development, and talent development capabilities.

EXPERIENCE

Digital Marketing Manager

Arab Therapy | April 2024 – Present

• Developed and led comprehensive digital marketing strategies across SEO, social media, email, and content marketing.

• Managed a cross-functional team of marketers and designers.

• Used data-driven insights to optimize campaigns and improve ROI.

• Aligned marketing efforts with company-wide objectives.

Digital Marketing Manager

Join Solutions | Feb 2023 – April 2024

• Led SEO/SEM, email, and display campaigns with a focus on data analysis and ROI tracking.

• Designed and maintained social media presence.

• Conducted A/B testing and conversion optimization initiatives.

• Created compelling landing pages and mapped customer journeys.

Head of Digital Marketing

Conversion Digital Marketing | Jul 2018 – Present

• Managed digital marketing campaigns across channels with a focus on data-driven results.

• Strategized social media growth, user experience, and lead generation.

• Partnered with internal teams for content, design, and campaign execution.

Head of Digital Marketing

Swedish Group EG | Oct 2021 – Jul 2023

• Directed digital strategy for customer acquisition and retention.

• Set and monitored KPIs, increasing web traffic and engagement.

• Managed SEO/SEM, email, social media, and content marketing efforts.

Director of Sales & Digital Marketing

Eventat (إفنتات) | Jan 2020 – Jul 2020

• Planned and executed multi-channel marketing campaigns.

• Led strategic business development across sectors.

• Managed tenders, client relations, and operations coordination.

Cluster Director of Sales and Digital Marketing

MENA Hotels and Resorts, UAE | Oct 2017 – Jul 2019

• Oversaw sales and marketing for two hotels.

• Increased new business by 33% through targeted sales efforts.

• Developed and led team of Sales Managers.

Director of Sales and Marketing / Business Development

Abidos Hotels | Jan 2015 – Dec 2017

• Implemented sales strategies and developed new market segments.

• Designed marketing and promotional campaigns.

• Reported directly to VP of the company.

Complex Sales Manager

Sheraton Dubai Creek / Al Maha Desert Resort / Le Meridien Al Aqah
Starwood Hotels & Resorts | Jul 2012 – Jan 2015

• Handled major corporate and government accounts.

• Boosted new business contribution to 20–35%.

Sales Manager

Golden Tulip Hotels | Jan 2011 – Jul 2012

• Led sales strategy for loyalty programs.

• Recruited and trained sales teams.

• Analyzed and optimized performance.

Loyalty Program Manager

Grand Millennium Dubai | Sep 2009 – Jan 2011
Starwood Hotels & Resorts | Nov 2008 – Aug 2009

• Developed and managed loyalty programs.

• Delivered sales growth through effective client engagement.

• Conducted performance reviews and training.

Business Unit Manager – Loyalty Program

Hilton (Hotel Dynamics) | Jan 2002 – Oct 2008

• Managed loyalty sales across 17 Hilton hotels in Egypt.

• Recruited and led a high-performing telesales team.

• Ensured profitability through strategic planning and reviews.

EDUCATION

Udacity

• Advanced Digital Marketing Nanodegree | Dec 2020 – Feb 2021

• UX Research Nanodegree | Oct 2021 – Mar 2022

• Digital Marketing Professional Track | 2020

• Web Development Challenger Track | 2020

Canadian Management & Training Institute

• Diploma in Digital Marketing / Social Media Marketing | 2020

Cairo University

• Bachelor of Commerce, Accounting | 1995 – 2001

CERTIFICATIONS

• Certified Digital Marketer – Udacity

SKILLS

• Digital Marketing | Social Media Marketing | Social Media Advertising

• SEO & SEM | Google Ads & Analytics | Email Marketing

• UX Research | Content Strategy | SMO | Display Ads

• Conversion Optimization | Campaign Management

HONORS & AWARDS

• Global Sales - Starwood Orientation - EAME | Starwood Hotels & Resorts (Jul 2012)

• Professional Sales Skills 2 (PSS2) | Starwood Hotels & Resorts (Sep 2014)