Digital Marketing Manager

Description

The ProShop Mission Statement: We deliver powerful manufacturing software by deeply understanding our client's challenges in order to meaningfully improve their businesses, and in turn, their communities.

ProShop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance our clients' manufacturing processes. We’re seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration. We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit www.proshoperp.com

Location The candidate needs to be based in Canada for this position.

Job Deion

We are seeking a results-driven Digital Marketing Manager to join our innovative team at ProShop ERP! In this role, you will be the driving force behind our digital marketing strategy, responsible for managing, analyzing, and optimizing PPC campaigns across various digital platforms to drive conversions and improve ROI. This role requires a mix of strategic thinking, data analysis, and execution.

Responsibilities

- Digital Strategy: Develop and execute a comprehensive digital marketing strategy, including Go-to-Market (GTM) initiatives to drive brand awareness, customer acquisition, and revenue growth through targeted digital channels.
- Campaign Development & Management: Strategically design, execute, and manage high-impact PPC campaigns across platforms such as Google Ads, Bing, Facebook Ads, LinkedIn, and other digital channels to drive conversions.
- Performance Optimization: Analyze campaign performance metrics, optimize keywords, landing pages, and Ad Copy, and conduct A/B testing to improve ad performance.
- SEO & SEM: Oversee SEO and SEM efforts to enhance search visibility, drive organized traffic, and manage paid advertising campaigns.
- Analytics & Reporting: Manage tracking and conversion goals through tools like Google Analytics, Google Tag Manager, and Hubspot. Present detailed reports and dashboards to internal teams and leadership, outlining campaign successes and areas for improvement.
- Content Collaboration: Collaborate with the Content Marketing Specialist to ensure all digital marketing materials are aligned with our brand voice and optimized for engagement and conversion.
- Market Insights: Conduct market research and analyze industry trends to inform digital strategies and stay ahead of the competition.
- Budget Management: Manage budget allocations, bidding strategies, and pacing for PPC campaigns.

Requirements

- Must be based in Canada
- 5+ years of experience in PPC campaign management
- Strong knowledge of digital marketing channels, tools, and best practices, including GTM strategies, SEO, SEM, email marketing, and social media
- A positive attitude, eagerness to learn, and ability to thrive in a fast-paced environment
- Strong analytical skills and experience with web analytics tools (Google Analytics, SEMrush, etc.).
- Excellent communication and collaboration skills, with the ability to engage effectively with diverse stakeholders
- Experience in B2B SaaS is preferred, but not required.

Salary Range: This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs.

Canada: $80,000 - $100,000 annually

Why You’ll Love Working at ProShop:

- Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
- Generous Retirement Savings: We match your RRSP contribution up to a maximum, helping you build a secure financial future.
- Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
- Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
- Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
- Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
- Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.

Job Type: Full-time

Pay: $80,000.00-$100,000.00 per year

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