Marketing Manager

Description

Wesgroup Properties, a family business that started in British Columbia more than 60 years ago, is now one of Western Canada’s largest private real estate companies with a diversified portfolio spanning across residential and commercial real estate. Wesgroup owns and manages over 3.8 million square feet of commercial and multi-family real estate and has built more than 7,000 homes in 100 communities. With the active projects in our development pipeline, the portfolio will grow to over 5 million square feet over the next five years. Our operations are vertically integrated, encompassing land acquisition, development, construction, finance, design, marketing, sales, leasing, and property management. We have a long history of looking forward and we are dedicated to conducting business in line with our values of adaptability, accountability, relationships, and observing The Golden Rule without fail.

PROFILE SUMMARY

Wesgroup is poised for substantial growth over the next several years and in preparation for this exciting and challenging phase, we are actively seeking a highly engaged, driven and experienced Marketing Manager to join our team.

As the Marketing Manager, you'll be the driving force behind all marketing activities for an exciting portfolio of Wesgroup's diverse developments. You will manage schedules, coordinate with internal and external partners, and create and execute marketing plans to ensure every project delivers on the company’s standards, on budget and on time. You will be responsible for driving brand awareness, generating qualified leads for the sales team, and ensuring the successful promotion of our real estate projects.

KEY ACCOUNTABILITIES
 

• Overall strategic planning and execution of marketing activities for multiple residential developments, including ongoing coordination with sales, development, and construction departments while managing project marketing scopes, presentation centres, budgets and timelines.
• Direct collaboration with and oversight of suppliers and vendors to produce various creative outputs, including branding for new projects, all marketing assets and collateral, media planning, and sales centre design.
• Regular visits to all Wesgroup communities within your portfolio, checking in with project sales teams, ensuring our brand standards are being maintained in the public sphere (e.g. signage) and keeping a pulse on the real estate market in our region.
• Collaborate with Director, Project Marketing or Senior Marketing Manager and actively participate in brainstorming and tactical meetings with the broader marketing and sales teams to generate new ideas for market penetration, advertising campaigns, and sales activations.
• Track and analyze key performance metrics, providing regular reports on the effectiveness of marketing campaigns.
• Email marketing campaign execution and collaboration with the Communications team to effectively share relevant key project messages across Wesgroup’s social media platforms and databases.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE
 

• Minimum of 5 years experience in real estate marketing and project management related roles.
• Bachelor's degree in Marketing, Business, or related field is preferred.
• Demonstrates a strong understanding of effective product positioning and the importance of brand, aesthetic.
• Has worked in an environment without a deeply prescribed structure / daily direction; exhibits a strong work ethic, self-motivation, and a proactive mindset. Likes and thrives with autonomy.
• Experience in effectively managing vendor relations across various marketing initiatives; able to create clear and concise briefs and provide effective feedback.
• Experience leading projects that require extensive cross-department coordination and teamwork.
• Highly detail-oriented and organized.
• Possesses a deep understanding of the presale project life cycle, anticipating next steps easily.
• Strong computer skills; a high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) or Figma is an asset.
• Familiarity with key digital initiatives, including CRM software, web application development processes, the benefits of SEO, and Google products including GA4, Ads, and Webmaster Tools.
• A valid driver’s license and a vehicle, to facilitate visits to and from Wesgroup’s different sites across the Lower Mainland.
• Excellent communication skills, including verbal, written, and graphic, with strong grammar and proofreading abilities.
• Secondary language proficiency is an asset but not a requirement.

EXPECTED COMPENSATION
 

• Annual Base Salary: The expected salary range for this role is $90,000 - $110,000 per annum. Actual offered salary will depend on individual experience, qualifications, geographic location, market conditions for the role, and internal equity.
• Annual Bonus Program: Wesgroup offers a competitive Annual Bonus Program that is intended to financially reward eligible employees for their contribution to the Company’s financial and overall success.

WHAT WE OFFER
 

• A competitive compensation package with robust and extensive health benefits.
• A fun and inclusive culture supported by an employee-led Culture Committee with sponsorship from the CEO, providing you with opportunities to participate in group workouts, team sports, company-wide social events or celebrations, and other great initiatives that foster Wesgroup’s culture.
• The Wesgroup Store, stocked with amazing name-brand apparel and items to purchase using points earned for milestones, participation, and going above and beyond.
• A Lifestyle Spending Account which includes coverage for fitness, daycare, and eldercare costs. Wesgroup also covers the cost for all employees to attend two (2) fitness classes per week at partnering fitness facilities to promote wellbeing.
• Wesgroup supports a broad range of community initiatives through donations and employee volunteer activities, including five (5) paid days off to volunteer your time each year and give back to our communities.
• Stocked kitchens with healthy (and not-so-healthy!) snacks, fresh fruit and veggies, sparkling water, premium coffees and teas with a wide range of dairy alternatives to support your daily caffeine hit.
• A brand-new, beautifully designed office downtown with incredible views of the ocean and North Shore mountains, across from the Burrard sky train station.

HOW TO APPLY

If you are interested in exploring this exciting opportunity to join one of Western Canada’s largest real estate companies, please visit our website at https://wesgroup.ca/careers/ and apply with your resume and cover letter today. We thank all applicants for their interest; however, only those selected for follow-up will be contacted.

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