Marketing Manager ABM & Email

Description

About Conexiom:

Conexiom is the only SaaS platform that applies advanced AI to transform emailed Sales Orders and Invoices from customers and suppliers into fully automated electronic transactions with 100% accuracy across quote-to-cash and procure-to-pay processes. Leading manufacturers and distributors, including 16 of the top 20 industrial distributors, rely on Conexiom to win and retain more customers through a best-in-class order fulfillment experience, provide transparency for regulatory compliance, and become the employer of choice in a tight labor market.

Job Overview:

As a Marketing Manager – ABM & Email at Conexiom, you will play a pivotal role in driving our marketing and demand generation programs to new heights. You’ll own channels such ABM, Email, Organic Social Media, Content Syndication and our Partner channel.

Your focus will be on driving engagement and building pipeline within our enterprise target accounts by executing marketing initiatives with a major emphasis on account-based marketing, email marketing, and social media. Your creative approach, analytical mindset, and ABM expertise will be critical in generating high-quality sales-accepted opportunities, nurturing prospects, and elevating Conexiom's reputation within industrial distributors and manufacturers.

Key Responsibilities:

Account-Based Marketing (ABM):

• Develop and implement targeted ABM strategies to engage high-value accounts through channels such as email, ads, events, virtual events, and gifting.
• Craft and execute personalized account-specific marketing messaging, aligning closely with the BDR and sales teams that resonates with key accounts
• Partner with BDRs and sales to align on account plans, refine outreach strategies, and accelerate pipeline growth through coordinated ABM efforts.
• Monitor account engagement and campaign performance, using insights to optimize strategies and report on ABM ROI.

Email Marketing:

• Develop and implement email marketing campaigns to nurture leads and drive conversions.
• Craft persuasive email content and messaging that resonates with target audiences.
• Segment email lists and tailor campaigns for specific customer segments.
• Continuously A/B test emails for improved performance and engagement.

Performance and Analytics:

• Take ownership of Enterprise pipeline creation goals, recommending adjustments to drive continued improvement and goal attainment.
• Track and analyze the performance of marketing campaigns vs. goals and benchmarks.
• Use data-driven insights to make informed recommendations for optimization.

Organic Social Media Management:

• Develop and execute a social media strategy to enhance Conexiom's online presence by increasing our followers and driving engagement.
• Create engaging social media content, including posts, graphics, and videos.
• Monitor social media channels for industry trends, customer engagement, and competitor activity.
• Drive brand awareness and engagement through social media campaigns.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in Demand Generation Marketing roles within B2B SaaS.
• Experience within Manufacturing, Distribution, Order-to-Cash processes, or B2B Ecommerce is a plus, demonstrating an understanding of the unique challenges and opportunities in these sectors and enabling you to develop highly targeted and effective marketing strategies.
• Proven experience in marketing with a focus on ABM, email marketing, project management and social media.
• Proficiency in CRM platforms, ABM platforms, and email marketing tools (e.g., Salesforce, HubSpot, DemandBase).
• Demonstrated experience in developing and executing ABM strategies and campaigns across multiple channels in a B2B SaaS environment, with a track record of pipeline growth in target accounts
• Strong understanding of social media platforms and social media management tools.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for staying up-to-date with marketing trends.
• Exceptional project management and organizational skills.
• Collaborative team player with the ability to work cross-functionally.

If you are a results-oriented marketer with a passion for ABM, email marketing, and social media, and you're ready to make a significant impact in a dynamic organization, we encourage you to apply for the Marketing Manager - ABM & Email role at Conexiom.

The targeted salary range for this role falls between $100,000.00 - $130,000.00 CAD depending on experience and qualifications.

Why Conexiom?

Conexiom is a high-growth, high energy environment led by its employee-empowered culture. We love what we do and you will, too.

• Casual work environment with exceptional growth opportunities
• Generous time off policies in all locations, including an Open Paid Time Off Policy in North America, and Flex days in the UK
• Comprehensive health, dental & vision insurance
• Competitive salary
• In-office lunches and snacks
• Company-sponsored happy hours, social events, and great swag

Conexiom embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve. For that reason, we seek resumes and expressions of interest from a broad and diverse talent pool. Strength comes from the inclusion of diverse perspectives and experiences.

Our MISSION is to transform broken processes into business value. We are DATA-driven and RESULTS-focused. We show our COMMITMENT to the people that make-up Conexiom by:

• Training and development opportunities
• Competitive compensation
• Work/Life balance – Open PTO Policy in North America & Flex days in the UK
• Comprehensive health, dental, & vision insurance

We build products & internal processes that increase efficiencies and drive INNOVATION for our customers

Our VALUES

• We care for each other
• We hold ourselves accountable
• We make our customers heroes
• We over-communicate
• We are inclusive & want to make change for the better

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