Marketing Strategy & Performance Specialist

Description

Setsail Marketing is an established, B-Corp certified marketing studio specializing in the adventure and destination industries across the US and Canada. Known for our innovation and commitment to delivering exceptional results, we combine creative experimentation with strategic marketing to bring our clients’ visions to life. At Setsail, our creative, development, and marketing teams work seamlessly together, creating holistic campaigns that elevate brand experiences and drive growth.

Key Responsibilities:

• Strategic Campaign Development: Develop and oversee performance marketing strategies across platforms, focusing on paid media channels like Meta, LinkedIn, and Google Ads, while continuously testing creative elements for optimal results.
• Integrated Marketing & CRM Automation: Integrate marketing campaigns with HighLevel or similar CRM and automation platforms to enhance lead nurturing, tracking, and conversion.
• Data-Driven Optimization: Analyze campaign data, CRM insights, and performance metrics to make informed adjustments, optimizing for CPC, CPA, and ROAS.
• Collaborative Campaign Execution: Work hand-in-hand with our creative and development departments to produce engaging ad creative, build landing pages, and design automation workflows that resonate with target audiences.
• Client Communication & Reporting: Provide regular, insightful performance reports to clients, presenting actionable recommendations for improvement and ensuring alignment with their business goals.

Requirements:

• 3+ years of experience in PPC, performance marketing, or a related field, with proven expertise in Meta, LinkedIn, and Google Ads.
• Proficiency in CRM and marketing automation platforms (experience with HighLevel is a strong advantage).
• Strong analytical skills with the ability to interpret data, provide actionable insights, and optimize campaigns accordingly.
• Excellent communication skills, both written and verbal, for direct client interactions.
• A creative and experimental mindset with a results-driven approach to campaign performance.
• Ability to thrive in a collaborative team environment, working closely with creative, development, and marketing specialists.

Preferred Skills:

• Familiarity with additional marketing and reporting tools (Google Analytics, Data Studio, or Supermetrics).
• Background in SEO or organic digital strategy.
• Marketing copywriting
• Knowledge of marketing trends, creative testing strategies, and emerging tools in digital advertising.

What We Offer:

• Competitive salary and benefits package.
• A supportive and collaborative team culture where creativity is valued.
• Opportunities for professional growth and skill development.
• The chance to work with exciting brands and make a meaningful impact.

Job Type: Full-time

Benefits:

• Extended health care

Schedule:

• Monday to Friday

Experience:

• Google Analytics: 3 years (required)
• Facebook Advertising: 2 years (required)
• Google Ads: 2 years (required)
• Marketing: 3 years (required)
• Analysis skills: 3 years (required)

Work Location: In person

Expected start date: 2024-12-02

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