Senior Marketing Manager

Description

About Chard Development

Chard Development Ltd. (“Chard”) is an award-winning real estate development firm based in British Columbia, specializing in urban real estate projects in Metro Vancouver and Greater Victoria. Since 2006, Chard has delivered close to 1,400 homes to the people of BC, including market and below-market purpose-built rental developments, attainable homeownership opportunities and market condos – with more than 3,000 more in the development and/or planning phase. The company has been awarded the Provincial Award for Excellence in Housing Affordability and recognized by the Urban Development Institute with awards for Best Purpose-Built Market Rental (High Rise) and Best Non-Market Housing. They were also the first to bring strata office and light industrial space to Mount Pleasant and have more than 265,000 sq ft of commercial development in the pipeline, along with two hotel developments.

Chard continues to diversify – both geographically and in terms of product offering – through strategic partnerships and out-of-the-box creativity, and to seek opportunities for vertical integration. In 2023, the company established Chard Property Group to provide property and asset management services to their growing portfolio of income producing properties. To date, three Chard properties have transitioned to CPG. Over the coming years, CPG will seek to provide management services to third-party property owners whose assets align with Chard’s strategic value-add approach and expertise.

Position Overview

Chard Development is seeking an experienced and dynamic Senior Marketing Manager to support the development of the Chard brand and manage project marketing across our condo, rental, office and hospitality portfolio. Reporting to VP, Brand, Marketing and Communications, the ideal candidate will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, enhance our market presence, and support our lease up and sales objectives. This role requires a creative and strategic thinker with a proven track record in real estate marketing with ambitions to build a diverse portfolio.

Key Responsibilities

Marketing Strategy:

• Develop and implement comprehensive marketing strategies and plans that align with Chard Development’s business objectives and market opportunities.
• Execute Social Media content and marketing strategy.
• Conduct market research to identify trends, competitive landscape, and customer insights to inform marketing strategies.

Brand Management:

• Champion brand positioning, messaging, and identity across all marketing channels.
• Ensure consistency and alignment of brand messaging in all marketing materials and communications.

Campaign Management:

• Plan, execute, and manage multi-channel marketing campaigns including digital, print, social media, events, and public relations.
• Monitor and analyze campaign performance, providing regular reports and insights to optimize effectiveness.

Digital Marketing:

• Lead the digital marketing strategy, including website management, SEO/SEM, email marketing, social media, and online advertising.
• Utilize data analytics to track performance and optimize digital marketing efforts.

Content Creation:

• Collaborate with internal teams and external agencies to produce compelling and on-brand content.
• Oversee the creation and management of high-quality marketing content, including brochures, videos, newsletters, blog posts, and other promotional materials.

Sales and Leasing Support:

• Develop marketing tools and materials to support the sales team, including presentations, collateral, and promotional items for pre-sale, lease up and ongoing leasing projects.
• Collaborate closely with the sales and Chard Property Group teams to ensure alignment of marketing, lease up and sales efforts.

Event Management:

• Plan and execute marketing events, including project launches, open houses, community events, and industry conferences.
• Manage event budgets, logistics, and vendor relationships to ensure successful execution.

Stakeholder Management:

• Build and maintain relationships with key stakeholders, including tenants, media, partners, community organizations, and industry influencers.
• Support VP Brand, Marketing and Communications in managing media agency and direct media relationships.

Budget Management:

• Manage multiple project marketing budgets, ensuring efficient allocation of resources and effective cost management.
• Track and report on budget performance, adjusting execution as needed.

Market Analysis and Reporting:

• Conduct regular market analysis to identify opportunities and challenges.
• Generate comprehensive trend reports that highlight the primary features and advantages desired by prospective residents and tenants.
• Prepare and present detailed marketing reports to senior management, providing insights and recommendations.

Innovation and Improvement:

• Stay abreast of industry trends, emerging technologies, and best practices in marketing.
• Continuously seek opportunities to innovate and improve marketing strategies and processes.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5-7 years of marketing experience, preferably within the real estate development industry.
• Proven track record in developing and executing successful marketing strategies and campaigns, with a focus on both high-level brand campaigns and targeted project campaigns.
• Strong partnership and collaboration skills.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and analytics.
• Expert Microsoft Office Suite user (Word, Excel, Teams, SharePoint)
• Experience in Adobe Creative Suite. Figma experience is a bonus.
• Creative thinker with strong problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Job Type: Full-time

Pay: $85,000.00-$105,000.00 per year

Benefits:

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• Paid time off
• Vision care
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 5 years (required)

Language:

• English (required)

Work Location: In person

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