Social Media Specialist

Description

KEY RESPONSIBILITIES

Social Media Management

• Plan and execute social media campaigns, including maintaining the social media calendar on a weekly, monthly and quarterly basis;
• Lead the social media strategy, aligning it with the business goals, brand identity and core values;
• Analyze social media performance metrics, adjusting strategy as necessary through A/B testing to optimize engagement, reach and Return on Investment (ROI);
• Create content and manage the process from concept to publication;
• Plan, create, publish and share new content (including original text, images, video, and code) to establish meaningful customer engagement with the Peterson brand.
• Work flexibly and be available for evening and weekend content creation as needed;
• Monitor social media trends to ensure we maintain a fresh and engaging presence; and
• Collaborate across different departments to understand and meet the organization’s social media needs; while ensuring that all stakeholders are represented.

Brand Awareness and Communications

• Monitor the Peterson brand by working with business unit leaders to ensure programs are supported with proper branded materials and supporting brand unity efforts;
• Create high quality, unique and engaging content that can be used across various platforms;
• Act as a social media advisor for the company, providing insights, suggestions and trends update;
• Work in collaboration with the marketing and sales team for social media;
• Build and maintain a strong online presence by engaging with customer groups and influencers;
• Manage workflows and maintain accurate records and reports as required; and
• Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of our social media campaigns; and
• Bolster and refine Peterson’s social media strategy to moderate future campaigns
• Respectfully and capably representing the best interest of Peterson in all internal and external dealing

QUALIFICATIONS

1. Academic, technical and professional competence

• A post-secondary education in Marketing, Communications, Public Relations, Business administration, or a related field;
• Advanced proficiency with Microsoft Office (Word, Excel, PowerPoint);
• Advanced proficiency in Adobe Creative Suite; and
• Proficiency in social media analytics tools such as Google Analytics, Facebook Ads, and Instagram Promotions

2. Work Experience and Job Skills

A demonstrated track record with a minimum of 3 – 5 years’ experience:

• Proven experience as a Social Media specialist or a similar role, with a portfolio of successful social media content;
• In-depth knowledge of major social media platforms
• Proficient in creating content including written and visual creatives and designs;
• Self-motivated and independent with strong organizational and time management skills;
• Excellent problem solver with an investigative mindset to proactively identify issues and offer solutions and alternatives;
• Excellent communication and interpersonal skills to manage online communities and foster audience interaction;
• And excellent ability to collaborate across departments and manage multiple campaigns and deadlines.

3. Personal Aptitudes

Demonstrates attributes consistent with the Petersons’ Core Values

Relationships: We value and care about our relationships and treat everyone with dignity, respect and trust.

Integrity: We keep our promises and hold ourselves personally accountable for delivering on our commitments, acting with honesty and fairness.

Entrepreneurship: We continuously seek opportunities and challenge ourselves to find better ways of creating value. We believe diverse approaches, opinions, and experiences contribute to better outcomes for our stakeholders

Gratitude: We are grateful for the opportunities we are given. We support initiatives that affect positive changes in our communities and value the skills, strengths and perspectives of our team

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