Certified Digital Marketing and E-Commerce Specialist with expertise in SEO, SEM, social media marketing, email campaigns, and e-commerce strategies. Skilled in leveraging analytics to optimize digital campaigns and enhance online store performance. Passionate about driving growth, engaging audiences, and delivering measurable results in the ever-evolving digital landscape.

EXPERIENCE

Joystream | Market Researcher (Jun 2022 – Present)

• Conducted competitive research on similar projects and analyzed their marketing campaigns.
• Identified and evaluated content creators for potential collaboration in the ambassadorship program.
• Compiled and maintained databases of crypto and social media influencers for partnership opportunities.
• Researched trends and strategies to enhance community engagement and brand visibility.

Joystream | Marketing Outreach Specialist (Apr 2023 – Feb 2024)

• Identified and engaged content creators through social media and email outreach.
• Invited creators to join the Joystream video-sharing platform and actively contribute to the community.
• Coordinated with creators to produce content aimed at attracting more users and expanding the platform’s reach.
• Fostered relationships with creators to promote long-term collaboration and platform loyalty.

Mainland Local Government Education Authority | Human Resources Associate (2019 – 2020)

• Conducted employment verification, background checks, and scheduled interviews to facilitate the hiring process.
• Guided new hires through orientation and onboarding, improving employee experience.
• Enhanced staff performance and maximized team productivity through consistent training and best practices.
• Reduced staff burnout by over 35% by implementing employee incentives and performance rewards.
• Achieved a 25% increase in operational efficiency by maintaining accurate records and compiling reports for decision-making.

EDUCATION

ALT-School Africa (Nov 2024 – Oct 2025)
University of Nigeria (Nov 2014 – Jul 2018)

• Bachelor's Degree in Philosophy/Psychology

LICENSES & CERTIFICATIONS

• Data Analysis – EntryLevel (Issued Aug 2024)
• Meta Certified Digital Marketing Associate – Credly Badge (Issued Feb 2025 – Expires Feb 2027)
• Meta Social Media Marketing – Coursera Certification (Issued Feb 2025)
• Google Digital Marketing & E-Commerce Professional Certification – Coursera Certification (Issued Dec 2024)

SKILLS

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing
• Social Media Marketing
• Marketing Analytics
• Data Analysis
• Display Advertising
• Keyword Research